Quo vadimus? What really decides consumers to buy or not to buy, is the content of your advertising, not its form -- David Ogilvy It is interesting to think about how this industry will evolve. The two criteria I use to think through this are the two I mentioned just…
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Mohan Balachandran
Mohan Balachandran is passionate problem solver, with close to 25 years of experience in all aspects of building, growing and sustaining a business. Co-founder at Datica, Share.md and several others.
The Content Wars - Episode 2: New Empires?
Change drives opportunity Where's there's change, there's opportunity -- Jack Welch Consumers are ultimately content driven. The more unique the content and the more targeted the content to their interests, the higher the likelihood of them spending time and money on that distributor of content. The Internet has driven a…
The Content Wars - Episode 1: A New Direction?
I came across this article about Netflix's planned massive investment in creating original content. Here's a key quote from that article to highlight the size of the investment this year - Netflix’s spending on original and acquired programming this year is expected to be more than $6 billion, up…
AmazonRx?
Your margin is my opportunity — Jeff Bezos A little while ago, I was pointed to this job posting on LinkedIn in passing. I found that posting very interesting which led me to think about this blog post. Summary Drug Distribution Healthcare was a $3.2 trillion industry in the US…
Naming this site
“There are only two hard things in Computer Science: cache invalidation and naming things” — Phil Karlton I’ve always enjoyed writing but it is an extremely time consuming process for me. I have, however, always felt that writing is something I should do more of, apart from exercising and spending…